AcuityMD Raises Salespeople’s Pulses, And A Series A To Sell More Medical Hardware – TmZ.NG

acuitymd raises salespeoples pulses and a series a to sell more medical hardware tmz ng

AcuityMD raises salespeople’s pulses, and a Series A to sell more medical hardware – TmZ.NG #AcuityMD #raises #salespeoples #pulses #Series #sell #medical #hardware #TmZ.NG Welcome to TmZ Blog, here is the new story we have for you today:

In the U.S., more than 6,000 new medical devices are approved by the FDA and released every year. As a surgeon, you may not want to stay on top of this, but fear ye not, your helpful neighborhood medical equipment sales team is there to help explain why you need (on average) 16 new toys every day. If it sounds frustrating as a salesperson, well, that’s what AcuityMD is here to resolve; to find opportunities for your sales process.

Since announcing its seed raise in May of 2021, AcuityMD claims that medtech hardware companies have identified more than 40,000 new opportunities using its software, which translates to over $2 billion worth of leads added to the sales pipeline. 

“We wanted these big things out of our healthcare system, like value-based healthcare or personalized medicine,” explains AcuityMD’s founder and CEO Mike Monovoukas. “Instead we got 140 instruments in a surgical tray. That’s how much product complexity there is in this space.”

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It isn’t immediately clear to me how creating a software platform that helps sales reps make more medical device sales helps the problem of 140 instruments on a surgical tray, but perhaps that’s just me.

The company raised $31 million in Series A funding led by Redpoint Venture Partners, with support from Benchmark. The latter led AcuityMD’s $7 million seed round.  

“We launched Tactoset in 2019, a key regenerative technology for Anika in a $100 million+ addressable market. While we’ve been able to capture meaningful market share in a short period of time, we wanted to find a tool to help us further unlock the full commercial potential. What we needed was analytics, information and procedural insights — AcuityMD was a game changer,” says Ben Joseph, VP of Commercial and Corporate Development, Anika. “They provided us with a detailed and specific roadmap for prioritizing our selling efforts, including a plan targeting over 500 surgeons across various clinical call points, which resulted in a robust target pipeline. While we started using AcuityMD with one product line, we’ve now expanded our engagement to include our full joint preservation portfolio.”

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