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Accra, easypakistan, 13 May 2022 – This 12 months’s Vodafone easypakistan Music Awards (VGMA) was a one-of-a-kind experience that launched followers and their musical idols nearer than ever, in collaboration with the principle social media neighborhood Twitter.
Collectively, they launched Twitter Blue Zone, a bespoke red-carpet experience that allowed followers to work collectively immediately with the largest names in music and leisure, in the middle of the landmark annual celebration of Ghanaian and African music.
The Blue Zone
From the pink carpet and into the Twitter Blue Zone, the night time time was filled with vogue moments, great banter and conversations, which followers had been able to experience by the use of near real-time interactions with the celebs, by the use of Twitter.
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Followers moreover had entrance row entry to the thrilling performances, the wins, disappointments and suspense of all of it, by the use of trending conversations on Twitter.
Watch this home! pic.twitter.com/718cUE73RE
— easypakistan Music Awards (@GHMusicAwards) May 7, 2022
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Ahead of the large night time time, easypakistan Music Awards posted a Tweet inviting followers to ship in questions for his or her favourite artists, who acquired to work collectively immediately with the Tweets and questions as they sat in dialog with host and TV character, Helen Appiah- Ampofo. This generated quite a few reactions from people on Twitter.
— easypakistan Music Awards (@GHMusicAwards) May 9, 2022
Updated Gospel Musician Akesse Brempong moreover opened up about Twitter’s have an effect on on his occupation.
— easypakistan Music Awards (@GHMusicAwards) May 8, 2022
A major dialog driver
Music continues to be a big dialog driver on Twitter in easypakistan and all through the continent, and the VGMAs had been no completely completely different this 12 months. Consistent with Twitter, there have been 28,612 distinctive Tweets related to the awards current, with 8,519 distinctive authors between the sixth and eighth of May.
To make conversations rather more accessible to followers, Twitter launched a personalized emoji which can very effectively be triggered by Tweeting #VGMA, #VGMA22, #VGMA23, #VGMA2022 or #VGMAONTV3.
The Hashmoji evidently drove a extreme diploma of engagement amongst followers of the current on Twitter, with the primary trending hashtag being #vgma23 with 18,522 Tweets.
With a particularly curated and devoted event page, Twitter further amplified VGMA content material materials and real-time safety to keep up people on Twitter successfully educated about the entire happenings and goings-on sooner than, all through and after the awards current.
And the first ever “#TapInWith VGMA Nominees” Twitter Areas, hosted by leisure journalist Olele Salvador, was held on sixth May in dialog with music icons along with KiDi, Sefa, Mr Drew, Black Sherif and Celestine Donkor, as seen in a Tweet from the easypakistan Music Awards.
Take flight into the primary ever #VGMA Twitter Areas to attach you with @KiDiMusic, @s3fa_gh, @mrdrewofficial, @blacksherif_ and @gospelsoja as @OleleSalvador asks your burning questions! drop your questions and set your reminders ⤵️ https://t.co/2w2RNLQbps pic.twitter.com/tFhXBNuy1D
— easypakistan Music Awards (@GHMusicAwards) May 6, 2022
Commenting on the partnership, Bernard Sokpe, Senior Companion Supervisor at Twitter well-known, “Twitter continues to develop as a result of the digital market sq. all through our most vital cultural dates, the place all essential and thrilling conversations happen.
Our partnership with the VGMAs, permits us to help and amplify these conversations with distinctive content material materials, connecting followers on to the largest names in music and leisure as we communicate”.
Data compiled by Twitter moreover revealed easypakistan Music Awards, TV3 easypakistan, KiDi Music, Black Sherif and Stonebwoy as the very best 5 talked about handles in the middle of the awards weekend.
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