Generate Leads for Lawyers – Even in the digital age, lawyers still rely significantly on word-of-mouth referrals for lead creation. While the method has merit and should always be appreciated, it should not be your company’s bread and butter. Digital lead creation is one of the newest and most effective strategies for generating new business.
Digital lead generation works in the background, making it a valuable tool for busy lawyers who don’t want to sacrifice their work while simultaneously bringing in new clients. Some digital lead creation tactics need a little more thought and work, but they are generally low-maintenance.
6 Easy Steps to Generate Leads for Lawyers
If you’re strapped for time and can’t picture putting together a new lead generation strategy, these six-pointers will make it easier than you think.
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1. Ensure that your company’s website is adequately optimized for lead conversion.
You must ensure that a website is optimized with suitable page layouts in order for it to obtain online traffic that can eventually convert to a lead for your organization. This entails inspecting the website on both a PC and a mobile phone as if it were the first time. Take note of everything that can irritate a guest and cause them to leave.
Keep a watch out for the following typical problems:
- The loading time is excessive.
- Text is difficult to read on mobile phones due to an improper layout.
- Embarrassing pictures or sounds on the screen
- There are no visible call-to-actions in the text, which makes it overly long (CTAs)
The goal is for website visitors to stay on the page long enough to obtain the information they require and to locate a simple way to contact you. If there’s anything in the way, contact the tech team to take care of it right away.
2. Increase engagement by using dynamic CTAs.
When your firm’s website is fully optimized, numerous CTAs should be in place to allow visitors to move forward in their decision-making process and contact you. These buttons used to be rather harmless, and they were the same for everyone who visited the site. Now, websites are continually gathering user data that may be used to alter this button for each individual visitor, making it more personalized.
Dynamic CTAs now take into account whether a website visitor is a first-time visitor, an existing client of the firm, and even their actual location. This data may then be utilized to customize the CTA button users see on their screen, resulting in significantly higher conversions. Dynamic CTAs outperform standard CTAs by 202 percent on average, according to HubSpot data.
3. Offer free downloads to expand your company’s email list.
Anyone who has ever offered their email address in exchange for a free download from a website can attest to the effectiveness of this strategy. Offering a free download, also known as a lead magnet, on your website is a guaranteed approach to grow the owner’s email list and begin a sales funnel with a single person.
Offer free downloads like will checklists, eBooks on what to expect during a divorce, or whitepapers with more in-depth information. Regardless of the content’s nature, the download should demand an email account to access the data.
When the organization receives the person’s email address, they can enter them into an automated sales funnel. Automatic emails will be sent to the new contact, suggesting additional action that could result in the firm gaining a new client.
4. Create digital intake forms for clients.
A digital client intake form that may be incorporated on a website or landing page is another excellent technique to obtain leads from online traffic. These forms are a type of questionnaire that is provided to the customer by email or directly on the website. It allows one to gather information about a lead in order to determine whether or not the possible client is a suitable fit for the practice and to ensure that the attorney has all of the client’s contact information.
This application allows your company to shorten the intake process and save critical staff time while obtaining the client’s information fast and properly.
5. Organize a webinar.
Hosting a webinar is a low-cost, high-impact way to get high-quality leads for your business. First, choose a topic that is both relevant to your target audience and within the scope of your firm’s expertise. Next, establish advertising for a webinar focusing on the chosen topic, either through social media or paid ads.
Individuals should be needed to provide their personal information in order to register for the webinar, which would then place them in a pre-determined workflow.
6. Warm leads should be retargeted
Someone will frequently visit a website but refuse to fill out a contact form or click on a call to action (CTA). In these situations, the best course of action is to “retarget” these visitors.
This is performed through paid display advertising that markets to the firm’s target demographic, which has previously seen your website but requires a little further encouragement to contact you. This is a highly successful approach to stay in front of the lead’s mind so that when they are ready to take action, they think of the marketed firm first.
It is possible to generate leads for lawyers in a straightforward manner.
These six techniques can help any company generate more leads and cease relying on word-of-mouth recommendations to grow. Every company, however, as well as its target audience, is distinct. While these suggestions can help any legal firm, it’s best to tailor your approach to make your clients feel like you’re genuinely interested in them.