November 2021 Core Update: Google Launches core update!

Google Core Update

November 2021 Core Update: Google November 2021 Core Update Rolling Out Later Today to kill spamy sites.

Google decided to flip the switch and roll out a core update just before the big Thanksgiving, Black Friday, and Cyber Monday holiday season. Google has just announced that the November 2021 Core Update will begin rolling out later today. Google has informed us that the update will begin to be distributed around 11 a.m. ET on November 17, 2021.

Yes, I’m surprised it’s launching just a week or so before Thanksgiving, and it’ll likely take two weeks to complete, which means it’ll launch during Black Friday and Cyber Monday online shopping.

To be fair, you’d likely notice an impact within a few days, as Google’s Danny Sullivan stated with previous core updates – see tweet below). Still, if you stocked up on inventory and hired staff for the upcoming sales surge – and you lose those rankings tomorrow or within the next few days – you’re in a bind.