SERP Trends & Top Keyword Data By Industry

serp trends top keyword data by industry

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serp trends top keyword data by industry

serp trends top keyword data by industryserp trends top keyword data by industry

SERP Trends & Top Keyword Data By Industry #SERP #Trends #Top #Keyword #Data #Industry Welcome to TmZ Blog, here is the new story we have for you today:


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​​How well do you understand your audience?

Do you know how they search and where they spend time online?

Which search trends and keywords should be a focus for your business this year?

By understanding how your customers search within your industry, you can put yourself in the best position to win over your competitors.

On May 4, I moderated a webinar by Gerald Murphy, Senior Solution Business Manager at Similarweb.

He showed SERP trends across regions, specifically in the U.S. and U.K., which could help you make more data-driven decisions.

Here is a summary of the webinar.

To access the entire presentation, complete the form.

Google Interface Trends You Need To Know

Knowing how each SERP is changing can help you uncover how to best align your content based on those SERP trends.

In today’s SERPs, it’s common for different keywords to have different SERP features.

SERP Trends & Top Keyword Data By Industry

SERP Trends & Top Keyword Data By Industry Similarweb, May 2022
So, it’s important to make sure you understand the exact SERP features that show up for different keywords.

When creating your strategy, identify both, the keywords and the corresponding SERPs that matter to your business.

[Learn which SERP features you can ignore & which to pay attention to] Instantly access the webinar →

How To Win In The SERPs

To win the SERPs, it’s important to know the role that your SERP feature plays in the overall journey of a searcher in order to be successful.

The Three Modes Of Searching

People searching on search engines typically use SERPs in this order:

Phase 1: Lookup

Carefully specified queries.
Yield precise results.
Minimal need for result set examination.
Phase 2: Learn

Requires cognitive processing & interpretation.
Phase 3: Investigate

Multiple query iterations.
Over long periods.
[Learn how to incorporate the searcher’s journey into your content] Instantly access the webinar →

SERP Features Per Industry

Now, we have an understanding of how SERP features are typically used by searchers on their journey.

It’s time to create your content based on the SERP features that display for your industry.

Let’s look at the “Big 3” SERP features, per industry:

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