Twitter is allowing anyone to reapply for blue-and-white checkmarks, potentially resulting in a rush of requests from users who have been asking for a badge of approval from the social media firm for years.
Twitter said on Thursday that it will begin rolling out a new application procedure for the coveted verification badges, which have become a status symbol on the internet since their debut in 2009. Politicians, celebrities, journalists, and other prominent people have received them in the past, but the corporation ceased giving them out in 2017 while it underwent a revamp.
After nearly four years of internal and external discussion over what it means to verify identity online, Twitter, located in San Francisco, has decided that the check marks are still useful to individuals and will be made available again.
“The blue verified badge offers consumers additional context about who they’re communicating with on Twitter,” said B Byrne, a product manager at Twitter who works on the identity project.
People who wish to be identified as verified on Twitter will be able to apply through their phone’s app after a software update goes live, which according to the firm may be as soon as Thursday for some. It might take weeks to complete the entire deployment.
According to Twitter’s rules, the verification standards are still relatively stringent. Applicants must be well-known in professions such as government, entertainment, athletics, or political action, and they must follow Twitter’s rules, which include a prohibition against glorifying violence. Twitter announced intentions to expand verification to other disciplines later this year, including scientists, academics, and religious leaders.